Postcards of couples have existed since the concept was invented. It's become a classic to declare one's passion for a loved one, to congratulate a union or to wish a good Saint Catherine's day (with a touch of cynicism)... But this classic has changed a great deal over time, in line with fashion and technology. For fun, we decided to show you a postcard from each decade, from the 1900s to the seventies. We can look back together at how fashions changed over the decades.

carte postale ancienne couple 1900

Postcard of a 1900s couple


1900 : La Belle Epoque! The couple is clearly elegant. The man has a moustache and is wearing a dark suit, whereas the woman is proudly wearing the lace and frills of her long dress.


carte postale ancienne couple 1910

Postcard of a 1910s couple



1910: The 1910 woman is wearing fewer frills, but is just as elegant in her hat and long dress. The man’s garb hasn’t changed as much: he’s still wearing a dark suit.



carte postale ancienne couple 1920

Postcard of a 1920s couple


1920: The Roaring Twenties! Everyone is dancing the Charleston. Dresses are shorter, showing a little more skin than before. Hats are more discrete. Men wear dinner jackets and less austere suits. Fashion is changing.


carte postales ancienne couple 1930

Postcard of a 1930s couple


1930 : Fashion was more toned down following the stock market crash of 1929. The economy is in the doldrums and the geopolitical climate is heavy. But it’s also the start of the famous fedora worn with a suit and tie.



carte postale ancienne couple 1940

Postcard of a 1940s couple


1940: The war years: the suit is popular during this period. The skirt is below the knee and the female silhouette is enhanced to encourage men to come home from the front! If they aren’t in uniform, the men wear a suit and tie, with some designs in the fabric. The trend is for hair gel.


carte postale couple 1950

Postcard of a 1950s couple



1950: A little looser, men start to lose their tie. Women are still wearing skirts below the knee, but will wear more relaxed dresses to go out at night.



carte postale couple 1960

Postcard of a 1960s couple


1960: Gingham is very trendy. Men give up their suits for jeans! Women begin to show a lot more skin.


carte postale couple 1970

Postcard of a 1970s couple



1970: Skirts are much shorter, trousers are famously flared and shirts have large collars. Long hair is everywhere. As are high heels, for both men and women.
There, we’ve closed the circle: 80 years of couples and fashion in eight little photos. Of course, even though it’s a bit minimalist and the article is not intended to be exhaustive, we hope that you enjoyed this amusing little retrospective. To see more postcards of couples, go to the Delcampe website!

Written by Olivier Laurent

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