Pikachu is 30 years old but hasn’t aged a bit!
Thirty years. Three decades, two generations of collectors! And yet Pokémon has never seemed so young, so vibrant, so irresistible. In 2026, the franchise will celebrate its 30th anniversary and the world of collectors is buzzing with excitement.
Pokémon is no longer just a cult licence: it is a true cultural phenomenon that continues to break records and fuel intergenerational passion.
For collectors, this anniversary marks a turning point. Historic cards — the famous Wizards of the Coast, exes, Japanese promos — are reaching new heights. Special box sets appear and disappear from the shelves in minutes. Gradations are becoming more numerous and higher. And each new expansion becomes a hunting ground where collectors hope to find THE card that will thrill their hearts as much as it will boost their ratings.
But collecting Pokémon is not just about value. It’s about emotion and nostalgia.
Pikachu and his Pokémon friends awaken the childlike spirit in collectors: the first booster pack opened with trembling hands, the first hologram that seemed to shine brighter than all the others, the impromptu trades in the playground…
Today, these same objects have become collectible cards, fragments of history and, above all, incredible souvenirs that we protect, display, buy or resell.
And it’s not over yet. Between commemorative products, premium collaborations and constant innovations, Pokémon continues to surprise. The franchise is not content to simply celebrate its past: it is already preparing for the next thirty years.
For collectors, one thing is certain: now is the perfect time to dive in, dive back in, or expand your collection. Because even though Pokémon is 30 years old, the passion hasn’t aged a bit.
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